Professional experience

• Lead marketer
• 2013-2018 Content Maker at E.M.C. Logistics GmbH – Germany.
• Writing content for the company’s website;
• Preparation of informational materials about the company;
• Preparation and organization of the company’s participation in thematic exhibitions;
• Preparation of informational materials about the company;
• Google Analytics, Yandex.Metrica – analysis, conclusions, recommendations;
• Work with contextual advertising (Yandex.Direct, Google AdWords);

Responsibilities

• Market research and market trends
• Study of consumer behavior
• Selection of target market
• Developing a competitive advantage
• Approval of the product development strategy
• Tactical management of the company’s product
• Customer relationship management
• Control and analysis of work results

Education

• Bashkir State University

Qualification

• MAGISTER. Bashkir State University’ Specialty ‘Marketing’ ;
• Bachelor’s Degree Bashkir State University; Specialization “Marketing” ;

Skills

• Copywriting (93%)
• Campaign optimization (93%)
• Data and database management (92%)
• Analyzing customer data (92%)
• PR (91%)
• Video creation (90%)
• Project Management (90%)
• Making presentations and public speaking (90%)
• Mastery of legal norms (90%)
• Working with finances (89%)